AGUSTINA FRANZINI: Diseño de Autor
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I’m from and I live in the city of Córdoba, Argentina. I studied Fashion Design after had studied and worked as a Business Administration. I did that change because I always love designing and fortunately I had the opportunity to do it. I had the degree in Fashion Design in December 2010 and in 2011 started to design and make my own accesories. I do everything by my self (the University trained us to do that); my brand is very small, the aim is to make timeless designs and a few of each one, here in Argentina is called “Diseño de Autor” or “Diseño Independiente”, it means that designs are independent of trends. I do not want to make a massive product, I want my customers wear products that are not in the massive market. Also I get bored making the same thing several times. However, may be acquired at accesible prices.
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-Which kind of audience would you like to induce more to the purchase of your brand?
I´m interested in women with strong personality, because as you can see, my product is like “a protagonist” in women´s outfit. Women that want to wear different things, that are not influenced by fashion or the “in or out”. This is the reason my brand aims to timelessdesigns.
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-Do you have a style of reference that you imitate or do you belong to 100%? Tell us about your ideas.
I do not like to imitate or copy. All the accesories are thought and designed by me. I could be inspired by a lot of things, I´m very visual. Once I was in the street waiting to cross it and I saw the wheels of a bicycle and I made a handbag with it´s shape. For example, the inspiration to make the necklace below came from the model´s outfit in a magazine cover. I thought “that could be a necklace…”, so I made it.
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The orange part was the fur coat, the golden was the belt and the black and white part the skirt.
Sometimes, when I´m working, some materials are on the table by chance and if I like the combination between them I make a product. Nature, musical videos, films, architecture are a very important source of inspiration for me. If I´m reading and something catch my attention I research about it; three years ago I was reading an article where it was mentioned the “Chaos Theory” so I investigated it and then I designed and made the accesories. This is another reason why I love this profession, you learn interesting things when you do a research.
I may say I have an eclectic style because I love mixing diverse textures, materials, colours and if you could see in the pictures the designs are very different, some are very colourful and some are not.
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-How much time do you spend on making a producto on average?
The time I spend making a product depends on the accesorie I designed, if it is a simple earring or necklace it could take one or two hours but if it is a handbag could be three or four days.
-Who are the designers of your brand?
As I said before all the accesories, inclusive my label, are designed and made by me, from the beginning to the final product.
-What should we expect in 2019, about your brand?
This year I want to develope new materials for bijoux and handbags. Last year I did courses where I learned different techniques to make my own materials. I´m very excited about it because it is a huge opportunity to create new things and not depends on what are available in the market.
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Below we mention the links where you can follow all the beautiful creations of Agustina.
Facebook page: https://m.facebook.com/afranziniaccesorios
Instagram profile: https://instagram.com/agustinafranzini?utm_source=ig_profile_share&igshid=f8anb4ccb6cu