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Interview to Dream Bandits Australia: the new fashion brand

Interview to Dream Bandits Australia: the new fashion brand

Today we talk about Dream Bandits, an innovative lingerie brand ready to dare and give you the best in the world of fashion! The creators behind the brand just so happen to be the founders of Quay Australia, Allen, Linda and Zak Hammond. The creators behind the brand just so happen to be the founders of Quay Australia, Linda and Zak Hammond. This fantastic brand is here to help you tell your story and discover the true beauty of your inner self. On the official website there are thousands of products, from the delicious crop tops, bodywear and sexy lingerie. Here the official interview with the founders:

  • What is your relationship with the world of fashion and streetwear?
    Our story began from Quay Australia as the defiant brainchild of Allen and Linda Hammond with their son Zak. These brave posse have gone on to spark the interest of international and local fashion bloggers with their unique style and hard-on power. Dream Bandits is all out for the bold, ready to dare and young at heart – You are the lover we seek to empower, the dreamer we wish to embolden, the charmer that steals the attention at the ball, and dazzles as she evolves into the life of the party.
  • Do you have a designer?
    Thu Nguyen, the Global Brand Director who leads the end to end process of the product from creating the brand/marketing strategy, seasonal design, production, to the sales internationally. She has had experience in big international companies such as Calvin Klein, Tommy Hilfiger, and Forever New, hence bringing her knowledge within the fashion industry over to Dream Bandits to make this brand a global success.

  • What are your main goals?
    Dream Bandits takes on a fashion category that has yet to be tapped into – “bodywear and lingerie to be seen in”. At Dream Bandits, we specialize in bodywear & bodysuits. Lacey lingerie bodysuits you would want to show off, bodysuits for that summer festival with a pair of shorties, bodysuits to wear underneath your 9-5 to bodysuits to wear with your favourite pair of jeans and stilettoes for a night in town – fashion forward and a piece you want to show off and be seen in. We offer affordability and quality and we are what you like to call a ‘fixer for intense perfection.’ This is a niche category within the fashion industry – bodywear, which hasn’t really been tapped into, and it is our goal to develop and expand this category. Our brand purpose is to get you to try out new terrain, and add your own sparkle to them all.
  • What is your relationship with the customer?
    Dream Bandits is about having a product piece for every woman. Our customer is the fashion lover we seek to empower, the dreamer we wish to embolden, the charmer that steals the attention at the ball, and dazzles as she evolves into the life of the party. We are here to help you tell your story and bare the true beauty of your inner self.
  • Ecommerce or physical store? Which do you prefer and why?
    We have our e-commerce store platform which we ship globally and has been extremely successful since we launched. We still find the physical stores very important in our business strategy of world domination, hence we also wholesale and distribute globally across Australia, USA, Netherlands (and soon Italy) in boutiques and department stores, and seeking to expand across the UK, Europe and Asia this year. In the next 5 years we also plan to open up our own physical stores both in Australia and Internationally.

For all customers, you can purchase Dream Bandits direct from the website.

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